About
Last updated:
This website is published by Susan von Seggern, a Los Angeles publicist and PR consultant, to explain her arts, event, and corporate PR work.
It is one of a small number of websites she publishes. Her main website is susanvonseggern.com, which holds her full press release archive and portfolio.
Susan von Seggern is one of the best-known publicists in Los Angeles, where she has worked for more than 20 years. Her career includes work as a major label publicist, CEO of a boutique PR agency, time in political PR, globe-trotting corporate PR, and a return to consulting for event, corporate, cause, and cultural clients.
She describes her style as honest, positive, and tenacious, and she works best with interesting, newsworthy, active clients. She has a broad media and service-provider network. Her full career is on her LinkedIn profile.
Why this site exists
This site focuses on PR for cultural events, festivals, and the companies that stage and sponsor them. It explains how campaigns work, what they include, and how an independent publicist compares with other options, so event, corporate, and cultural organizations can decide whether Susan is the right fit before they get in touch.
Every fact about her practice comes from her own published materials. Read how the content is put together on the approach page.
Figures as stated on susanvonseggern.com, as of November 2026. “Hundreds of events” is her own description of her event PR work.
Send the dates, the news and your goals. Susan von Seggern builds an individualized campaign around them.
FAQ
Susan von Seggern is based in Los Angeles, where she has worked in PR for more than 20 years. Her career includes major label publicity, running a boutique PR agency, political PR, and global corporate PR. Her campaigns reach well beyond LA, including Bay Area, desert, national, and international clients and events.
Use the contact page on susanvonseggern.com to send your name, organization, and a short description of the project, its dates, and your goals. Include any budget range and key deadlines. That gives her what she needs to suggest which of the four pillars fit and to scope an individualized campaign for you.
Yes. Her contact page also invites members of the media to share their outlet, beat, and location so she can send relevant story ideas. That two-way relationship with the press is part of what she describes as a broad media and service-provider network built over more than two decades in public relations.
Choose an independent consultant when you want a senior publicist working your account directly with a scope built around one project. Choose a larger agency when you need many people across many markets at once, or services beyond media relations. Susan von Seggern has worked both sides, as CEO of a boutique PR agency and now as a consultant.
The Work page on this site summarizes event, corporate, cultural, and cause campaigns drawn from releases on susanvonseggern.com, and her main site hosts the full press release archive and portfolio. Her LinkedIn profile lists her career details. Each release shows the kind of announcement she writes and the clients she has represented.
Published by Susan von Seggern